Here’s How To Go From ZERO To Direct Response Copywriter In Just 6 Weeks
And Start Landing The Highest-Paying Writing Jobs On The Market
As the most lucrative writing job in existence, direct response copywriting is the key to earning a living doing what you love - even without prior education or experience. I’m about to teach you how to become one.
Here’s How To Go From ZERO To Direct Response Copywriter In Just 6 Weeks
And Start Landing The Highest-Paying Writing Jobs On The Market
As the most lucrative writing job in existence, direct response copywriting is the key to earning a living doing what you love - even without prior education or experience. I’m about to teach you how to become one.
Senior Direct Response Copywriter | Novelist
Agency Owner | Entrepreneur | Coach | Client Acquisition Specialist
Mel Pierce
Senior Direct Response Copywriter | Novelist
Rick Valentine
Agency Owner | Entrepreneur | Coach | Client Acquisition Specialist
An Open Letter To Writers Everywhere:
An Open Letter To Writers Everywhere:

(Yes, this includes YOU - if you write, you’re a writer!)


If you’d like nothing more than to write for a living, but the job opportunities are scarce, the pay is pitiful, and you’ve been left wondering how anyone but bestselling authors could possibly “make it” as a writer... you need to read this.

Regardless of their background, most aspiring writers are trapped in low-paying, repetitive jobs - and they’re the lucky ones, having scored writing-related jobs at all.

These days, if you’re looking to switch career tracks and become a writer from scratch, most writers’ advice to you would simply be: “Don’t.”

Or maybe you’ve even started to hear: “Writing is the new art degree.”

Not only THAT, but more likely than not, the job market’s underappreciation of your skills will keep you from a lifestyle that allows for passion projects on the side (like getting published).

Here’s The Good News…
Writing is NOT “useless” in today’s world.

Contrary to what bitter content writers and agents will tell you, the industry is not too oversaturated for you to succeed.

The truth is, 99% of people are just unaware of THE highest-paying and least-talked about writing job in existence:

Direct response copywriting.

What Direct Response Copywriting Is (And Why It’s Better Than Every Other Writing Job)
You may have heard of copywriting before.

This is any writing that’s done for marketing purposes: to sell a product/service or drive sales. It could look like text on ads, websites, brochures, etc…

And it won’t get you much farther than writing “brand awareness” blog posts (in terms of both salary and pride).

DIRECT RESPONSE (DR) copywriting, on the other hand, focuses on selling ONE product.

It lives on a page with nothing else but a button: “Buy now.”

So when people click that button, it literally has to be because of YOUR copy.

This makes your writing incredibly valuable because, unlike any other writing job (where you’re paid whatever “industry standard” salary your boss saw on Indeed)…

You end up with numerical, undeniable proof that your work produced $XX for the company.

And you’ll be paid accordingly, whether by salary + benefits from an agency or generous base pay + commission from freelance gigs.

“So… How Do I Get This Job?”
Direct response copywriting isn’t something you can get a degree in.

There are only two ways to learn and master it:

First, you can figure it out on your own by reading books, listening to podcasts, analyzing live sales pages, practicing, etc.

There’s nothing wrong with this path, assuming you have the time, means, and patience for the “guess and check” process; you trust your own judgement about your portfolio; and you’re willing to spend months cold emailing companies until you find work.

OR…

You can get EVERYTHING you need to learn the ins and outs of the industry, write killer copy, and land your highest-paying writing job ever in our new course:

From Zero To Direct Response Copywriter

Get Everything You Need To Become A Highly-Valued, In-Demand Copywriter In Just 6 Weeks

Here at our agency, Uncommon, we’ve generated over $15MM in client revenue with our copy.

Every copywriter responsible for this (including myself!) wrote their first words of DR copy during the hiring process for this job.

So we decided to streamline the EXACT process we used to turn 100% newbies into killer copywriters into a step-by-step course that can be completed in just 6 weeks.

It’s called From Zero To Direct Response Copywriter.

...And we mean that literally!

No matter where you’re starting from - even if you’ve never earned a dollar from your writing before! - you’ll walk away from this course 100% prepared to become a real, employable direct response copywriter.

Here’s What You’ll Get
The From Zero To Direct Response Copywriter course includes all the expert training & tools you need to take advantage of the rewarding, stimulating, and excellently compensated profession of DR copywriting.

We’ll guide you through every step of the way, fully indoctrinating you into the industry in just 6 weeks.

You’ll get:

  •  Lifetime access to 8 modules covering every aspect of DR copywriting (that you can refer to again and again as you develop your skills)
  • ​The EXACT copywriting templates we’ve used to generate over $15MM for clients (follow these to a T and you’re in EXCELLENT shape)
  • ​4 LIVE one-hour Q&A sessions with senior copywriter Mel Pierce (where you can ask questions about your copy & quickly overcome roadblocks)
  • ​Full critique of ALL your copy assignments by professionals responsible for millions in yearly DR sales (to accelerate your progress 10x faster than everyone else who’s “figuring it out on their own”)
  • ​Our customized New Client Intake Questionnaire (so you can capture the insights, nuances & resources required to write winning copy right out the gate)
  • ​A standout copywriting portfolio comprised of the expertly critiqued & perfected copy you’ve written throughout the course (this is CRITICAL for landing your first job!)
  • ​Our comprehensive Facebook Ad Compliance Standards Guide (formed through years of trial-and-error - your copy will get rejected unless it follows ALL of these rules!)
  • ​Our Emoji Cheat Sheet (where we’ve curated & organized all the best-converting emojis for easy use - yes, this stuff is important!)
Here’s How The Course Works
We’ll cover all 8 modules of the From Zero To Direct Response Copywriter course in just 6 weeks.

WEEK ONE

We’ll get off to a running start with Modules 1-3.

MODULE 1: What Is Direct Response Copywriting?

In this intro module, you’ll learn the foundation of direct response copywriting, what makes it great, and your path to mastering this hidden gem of a career.

MODULE 2: Crash Course On Marketing (Everything You Need To Know And Nothing Else)

New to marketing? No problem. Rick Valentine, Founder & CEO of Uncommon, will get you caught up in this easy-to-follow crash course. You’ll learn how marketing funnels work, the role of your copy within them, and the goals your copy needs to smash for big commissions.

MODULE 3: Copywriting Basics (Good Luck Writing Winning Copy Without This)

In Module 3, we’ll cover the most critical copywriting principles and everything that makes great copy great, from readability to flow to voice & tone. You’ll also learn how to write the two most important parts of any piece of copy: headlines and bullet points.

WEEK TWO - WEEK FIVE

In each of weeks 2-5, you’ll take one module on how to write a key type of direct response copy.

  • MODULE 4: Writing Million-Dollar Sales Pages
  • ​MODULE 5: Writing No-Brainer One-Time Offers
  • ​MODULE 6: Writing Instant-Click Emails
  • ​MODULE 7: Writing Scroll-Stopping Facebook Ads
Upon completion of each week’s module training, you’ll receive an assignment to write your own copy sample and submit it to our senior copywriter, Mel Pierce, for personalized critique.

WEEK SIX

Finally, we’ll conclude with...

MODULE 8: Get Hired & Become A Real Copywriter (And Earn Like One, Too)

Whether you want to work at an agency or take the freelance route, in this module, you’ll get the insight and information you need to land that first job & launch your DR copywriting career. (That first job could even be at Uncommon - more on this later…) We’ll also prepare you for what comes after, like navigating the revision process and “wow-ing” clients for maximum referrals.
“Is This One Of THOSE Courses?”
I understand that there are a lot of other copywriting courses out there…

Many of which have 10+ hours of training that can be boiled down to a handful of bullet points.

I’ve taken courses like this before myself, so I know how it feels to walk away from a $5,000 course with a piece of paper.

It’s not great.

So, what makes this course different?

How do you KNOW you’ll get what you paid for?

How do you KNOW this won’t be a total waste of your time?

The answer’s pretty simple:
You’re Going To Get The EXACT Copywriting Templates We’ve Used To Generate Over $15MM
THIS is what sets our course apart from any other copywriting course on the internet.

You’re guaranteed not to walk away with a wimpy page of notes because we’re going to give you the EXACT copywriting templates we’ve used at Uncommon to produce over $15MM in revenue for our clients.

To say they’re proven is an understatement. We’ve continually tested and refined these templates across client funnels in all different industries. This is years and hundreds of thousands of dollars worth of research we’ve done for you...

And now, to implement our tried-and-true methods into your own copy, all you have to do is follow the templates to a T.

This turns direct response copywriting into “fill in the blanks.”

Yes, filling in the blanks takes a LOT of skill (which is what the trainings are for), but the structure will be handed to you - a structure that’s capable of supporting a six- or seven-figure copywriting career.

PLUS...
We’re Hiring A Student Of This Course!
That’s right - we’re currently seeking another full-time copywriter at Uncommon.

And we figured, where better to look for qualified, motivated candidates than among the students of this course?

Which means we’ll be considering YOU.

If we’re impressed by your sample assignments and think you’d be a good fit to write high-converting copy for our clients, we’ll extend you a full-time job offer with Uncommon at the conclusion of the course.

“If Direct Response Copywriting Is So Great, Why Haven’t I Heard Of It?”
Besides the fact that some of us have been keeping the goods to ourselves (or just got tired of people going, “Wait, you’re a copyrighter?” every time we tried to explain it)...

You can’t go to school for this.

You can go to school for copywriting, but not direct response (and remember, that’s the HUGE game-changer here).

Thus, it’s rarely “advertised” by high schools, colleges, or whatever lists you’ll find of writing jobs.

It’s not talked about. It’s very little-known…

And that gives you a huge advantage for two reasons:

First, you now know about it, while most people still don’t.

And second…
Prior Education Or Experience Is NOT Required
Like I said, you don’t need a formal education to become a DR copywriter because you can’t GET a formal education for it.

Thus, you’re not behind.

By taking this course, you’ll be starting from A just like every other aspiring copywriter…

And by Z, you’ll have everything you need to write stellar copy for an agency or freelance clients, earning a living from your passion in return.

That includes one huge advantage over the competition...

While the DR copywriting industry appreciates writing/marketing experience, packed resumes, and previous publications...

All it really wants from you is a portfolio of skillfully-written copy samples.

By the end of this course, you’ll have seven - one of each type of DR copy - all critiqued by an expert and perfected by you.

That’s far more than what 90% of your novice copywriting competition will have.

This Is The Ideal Career Path For “I’m Not A Real Writer” Writers
If you’ve been rejected by countless writing jobs, only recently decided to break into the industry, or are relentlessly plagued by imposter syndrome…

Let me put your mind at ease.

First of all, you’re probably more qualified than you think you are, even if you’ve never had an “actual” writing job.

  • Are you an avid reader? Awesome! You’ve learned more through osmosis than you realize, and it’ll give you a GREAT base for writing copy.
  • ​Write fiction in your free time? Those storytelling abilities won’t go unnoticed in your copywriting.
  • ​Work in an entirely unrelated industry? Great! I bet you know a lot about it. That’s a niche you could write for (and have a giant edge over competition).

Not only this, but direct response copywriting is SIMPLE.

In fiction writing terms, we’d probably call it “beige prose” - a style that favors brevity and simplicity over the literary, flowery stuff.

You don’t need to know big words.

In fact, if you do, it’s best to keep them to yourself: All DR copy should be written at a fourth grade reading level.

Its succinct and straightforward nature is what allows it to be templatized so easily (like what you’ll receive in this course) and quickly picked up by novice writers.

(But don’t let that fool you into thinking it’ll be reflected in your salary!)
Unless You’re Stephen King... This Is The Best-Paying Writing Job You’re Gonna Get
It’s no secret that writers are pitifully underpaid in nearly every capacity - even after getting published!

Most authors aren’t able to get by on book sales alone, whether they’re traditionally or self-published.

Most content creators and regular copywriters - two of the most common writing careers - find themselves capped at a $30-50K salary…

And don’t even get me started on resume writer wages (been there, done THAT).

Aside from perhaps technical writing (which requires a mastery of complex technical information that’d take years to attain)...

Direct response copywriting boasts the top salaries in the industry.

Remember, since companies will know EXACTLY how much revenue your copy generated for them... they’ll pay accordingly!

And should you choose the freelance route, 6- or 7-figure years are absolutely attainable for seasoned writers. (In fact, you can find many stories of newbies who achieved $10K months within the first year.)

Direct response copywriting is truly the tallest, most rewarding ladder in the industry… and with the right training, it’s also the fastest climb.
Aspiring Authors: This Should Be Attracting You Like A Moth To A Light
I know you probably didn’t hear “direct response copywriting” and think, “Wow, this would be a great step to getting my fantasy novel published!”

...But, it kinda is.

Because direct response copywriting pairs perfectly with personal writing goals and side projects.

You can do it from home and the hours are flexible (particularly if you choose the freelance route).

It’ll fund your lifestyle as you attempt to get published (and afterwards, if the book sale commissions are as bad as they say…), taking the financial pressure off of your passion project so you can truly enjoy it again.

You’ll be spending hours every day honing writing skills like storytelling, grammar, and “cutting the fluff.”

And while, yes, direct response copywriting is a great creative outlet…

Its logical side sets it apart from fiction writing, leaving you with enough creative energy to crank out a novel in the evenings (or query, or beta read, or storyboard with 1,000 sticky notes).
Here’s What To Do Next
The 6-week From Zero To Direct Response Copywriter course kicks off on Tuesday, July 6th.

The investment to join us is $2,997.

Immediately after you place your order, you’ll receive a confirmation email with links to log in to your account and attend the live Q&A sessions.

Funding options are also available. To see if you qualify, contact us at support@rickvalentine.com.

Due to the personalized nature of this course, there are only 10 spots available. 

So if you’re interested…  act fast!
Feeling Hesitant? Let’s Talk
This is obviously a big career change we’re talking about with a substantial investment behind it.

So if you have any hesitations or concerns at all about sign up, feel free to book a call with us.

We’ll answer whatever questions you have about the course, including our honest opinion on whether it’s a good fit for you - because although we want to help transform as many writers’ careers as possible, we recognize that this isn’t for everyone, and we want ALL of our students to leave this course 100% satisfied.

How Much Would It Cost NOT To Purchase This Course?
A fortune.

Remember, you can’t get a degree in this - and more importantly, you don’t need to.

You can get EVERYTHING you need to become a high-earning direct response copywriter in 6 weeks for just $2,997.

Now, I’d like you to take the national average salary for DR copywriting - $65,310 - and subtract your current salary from it.

Is the difference more than $2,997?

We can be even more conservative and assume your very first job will start at something more like $50K (the 25th percentile).

What’s the difference now?

And this is assuming you’ve traded some earning potential for the stability & benefit packages of an agency.

Bottom-of-the-barrel freelancers start at $35-45 per hour, and that’s not including commission.

How much more would you earn this year (and especially the year after, and the year after) as a direct response copywriter who’s rapidly gaining skill and experience?

How would it change your lifestyle?

Your family and friends’ perception of your writing?

Your passion projects and writing goals?

It would be amazing, right?! (hint: personal experience, it is)

But just learning about the existence of this awesome career won’t get you anywhere.

You need to take action.

And the course I’m offering you is the most straightforward path to get results. 

This is an investment that will pay off in spades.

All you need to do is make it.

There Are ONLY 10 Spots Available, So Sign Up Now!


Thanks for reading this very long letter!

If you’d like to write one just like it and rake in the profit… you know what to do.

         -     Rick Valentine & Mel Pierce

P.S. Here’s a summary for my skimmers:

Direct response copywriting is the most lucrative writing job on the market.

It’s ideal for anyone who wants to earn more as a writer, break into the industry, and secure a flexible lifestyle that allows for passion projects in the evenings (like writing novels).

And don’t worry - it requires no prior education or experience.

In fact, you can learn EVERYTHING you need to earn a living as a direct response copywriter by taking my new course, From Zero To Direct Response Copywriter.

You’ll get 8 comprehensive training modules, expert critique on your practice copy (AKA portfolio), and the exact writing templates we’ve used to generate over $15MM for our clients.

The investment to join is $2,997. Funding options are also available.

The 6-week course kicks off on Tuesday, July 6th…

So if you’re interested, claim your spot now!

DISCLAIMER: This is not an offer for employment nor guarantee of any earnings. Uncommon reserves the right to not extend a job offer to any candidates at our sole discretion. While direct response copywriting can be highly lucrative, it is also highly dependent on each individual's ability to learn the skill and acquire the clients who will pay them. As such, we are not guaranteeing you will earn a certain amount, or any amount at all.

Copyright © 2021 - Rick Valentine, Inc.